Your Socials, with Substance.

Transforming beauty businesses, alleviating wellness practices.

BY PANA. uncovers the magic of beauty and wellness businesses by merging considered
strategic thinking with captivating storytelling.


From content creation to community engagement, we do end-to-end social media
management - so you can look good online, win back time, and get back to doing what you do best IRL.


Your time is precious. So, what are you waiting for?

Hey, I’m Pana

Founder + Social Media Manager at BY PANA.


My mission is to help the people who dedicate themselves to helping other people. To craft content that tells their story, attracts their ideal audience, and builds a community.
Basically – getting more customers off their phones and through the doors

BY PANA. combines the creativity in content creation, with the strategy behind storytelling.

We elevate your social media, with substance – telling your story, in your unique way.

Strategy, Meet Storytelling.

That’s the winning formula for our content creation approach. By merging considered strategic thinking with captivating storytelling, we give substance to your socials

Spotlighting Your Special-ness.

Yep, that’s a made-up word, but go with us on this one. With our aesthetic eye and sharp lens on your business, we shine a light on what makes you uniquely stand out.

Say Buh-Bye to DIY.

Who has time for it? (Not you, obvi). We’ve got social media wrapped around our little finger, so you won’t need to lift a finger. Just use it to accept your new bookings ;)

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Work with by pana.

Ready to win back time, and look good online?
Let’s get acquainted.