We take the reins of socials + strategy for busy beauty and wellness biz owners, so they can look good online, win back time, and get back to doing what they do best IRL.
Think of us as your internal cheerleaders (pom poms and all), helping the people who dedicate themselves to helping other people.
We’re ready to tell your story, with substance, and succeed together.
meet the founder
Hi, I’m Pana!
Founder + Social Media Manager at BY PANA.
(Pronounced PAN-AH, like Panadol... but without the ‘dol’, obviously.)
Like a true Piscean – creativity is in my blood. I seek it in all aspects of my life. And it’s the
reason why my career path has taken me in new directions, where I’ve continuously learned and developed new skills.
To my benefit, working in different departments and industries has built the foundation for my cross-functional skillset. It wasn’t until I began working in marketing, that I felt fulfilled. It was stimulating, it challenged, me, and allowed me to truly be creative each and every day.
Busy biz owners are feeling completely overwhelmed with constant content creation, ever-changing algorithms, new platforms, new features, new trends. They just want to get back to serving their clients and customers – not dance and lip-sync in front of a camera (and I don’t blame them!).
My mission is to help the people who dedicate themselves to helping other people. To craft content that tells their story, attracts their ideal audience, and builds a community. Basically – getting clients off their phones and through the doors!
Champion creativity not just in design, but in thinking. We take inspiration from the world around us to what’s in front of us. We challenge ourselves to think outside the box and explore the unknown. That’s where all the magic unfolds.
Magical things happen when we put our minds together. Think of us as an extension of your own team, on your side, on the same grind. We work towards the collective goal of our clients, continuing to grow on the same path. Your success is our success.
Do what we say, say what we do. We are 100% our genuine selves, and won’t pretend to be anything else. We believe in honestly highlighting what’s special about your brand, not making promises that can’t be achieved. We’re only human too.
We truly get to know our clients and their businesses closely, so we can create bespoke strategies and tailored content that is genuine to their brand (not blindly following trends).
We think outside the box, focus on the aesthetics, and produce professionally shot and edited content (you’re getting a photographer & social media manager all-in-one!).
We keep our client base limited, and focus our niche on local beauty and wellness
businesses, so everyone receives my full attention and dedication (as they should be).
